This unrefined sea salt is mined from an ancient sea bed in its pure and natural state, then crushed to achieve a table salt texture. Contains 50+ trace minerals, including iodine. Unlike most table salts, RealSalt is not bleached, kiln dried, heated or altered with chemicals or pollutants. The result is a delicate "sweet salt" flavor that you may not have experienced before. Taste RealSalt, then try any other salt --the difference will amaze you! Fair Warning: Trying RealSalt has been known to turn people into "salt snobs" who will no longer consume "regular" salt.